University Professional Properties

Project Overview
A brand and website developed for a student housing property converted from the historic Old Regular Baptist Church of Pikeville, Kentucky. The goal: highlight modern, off-campus living while preserving the buildings' local heritage and community significance. Also, highlight a scholarship fund.

Execution
* Expanded brand identity by translating the client’s logo into a full website color system and visual style
* Developed brand tagline to capture property identity and audience appeal
* Built all site content and visual structure from provided photos
* Crafted copy and communications for the scholarship program
* Designed flyers promoting student housing, consistent with brand identity

The website in full can be seen here
https://upp-pikeville.com